Business process outsourcing (BPO) has never had it so good in the Philippines.

In fact, the Rainmaker Systems Inc. (NASDAQ:RMKR), a leading global provider of BPO telesales services and e-commerce solutions, on Tuesday afternoon launched its second delivery site in the country at Alphaland Southgate Mall on Epifanio Delos Santos Avenue (EDSA) and Pasong Tamo, Makati City.

Among those in attendance were former President Fidel V Ramos and Makati Mayor Jejomar Erwin Binay

Setting up its first site in 1999, Rainmaker Systems has experienced a 100 percent growth in the past 18 months, an indication that more and more Filipinos will be employed in the call center in addition to the hundreds now presently working within the BPO firm.

Chief executive officer Michael Silton said that the United States-based firm’s continued quest for effective cost reduction schemes remains the basic driver for BPO growth in the Philippines.

“More U.S. companies are certainly on the lookout for ways to bring down costs and increase revenue,” said Silton, who affirmed that by this expansion, Rainmakers Systems gets away from the pack by enabling Fortune 500 clients to boost revenue by converting web visitors to leads, generating appointments from lead nurturing, increasing sales of subscriptions or warranties and a host of activities that convert toward clients’ profit goals.

Equipped with the latest state-of-the-art technology, the call center serves a wide range wherein “We bring our expertise to local and Asian clients attracted by the customized innovative solutions we offer utilizing on-demand technology applications,” said Silton.

Asia-Pacific vice president Andrew Sarakinis said that one clear advantage for Philippine clients is customized technology applications that result to a more efficient platform and generate increased productivity.

Sarakinis added: “Our work environment suits Filipinos as well. The atmosphere is friendlier as our company size is more compact and our customers get more attention from our workforce.”

Rainmaker clients include the world’s largest 500 enterprises in a range of industries