Tech giants including Google, Facebook, Microsoft and Yahoo! have combined forces to form a new alliance that aims to eliminate huge amounts of email spam and reduce the impact of phishing attacks on unsuspecting users.

Cnet reports that the alliance will announce today the “Domain-based Message Authentication, Reporting & Conformance (DMARC) initiative, a new technical specification that will “reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues related to email authentication protocols.”

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